Wednesday, December 19, 2007

the golden proportion

My connector friend turned me on to this incredible principle (Matt, can you call this a principle?). 1/.618

is beauty?". Is beauty only in the eye of the beholder, or are there some absolute values? If we study the beauty of nature, teeth, or art we will discover a common principle running throughout. This common principle is the universal recognition of pleasant proportion.

(Adam, can this be applied to brand aesthetics?)


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