My connector friend turned me on to this incredible principle (Matt, can 
you call this a principle?). 1/.618"What is beauty?". Is beauty only in the eye of the beholder, or are there some absolute values? If we study the beauty of nature, teeth, or art we will discover a common principle running throughout. This common principle is the universal recognition of pleasant proportion.
(Adam, can this be applied to brand aesthetics?)
http://www.goldenmeangauge.co.uk/index2.htm
SR
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